PartnerMatrix in 2024: Year in Review

The year 2024 was transformative for PartnerMatrix, highlighted by the launch of PartnerMatrix Intelligence, a game-changing tool in affiliate data management. Industry recognition, team growth, and reaching the mark of over 500 clients further cemented our leadership in the field.

From innovative product launches to strengthening global partnerships, 2024 was defined by progress and new collaborations.

Introducing PartnerMatrix Intelligence

After extensive market research and a deep understanding of industry needs, we introduced the revolutionary data management tool, PartnerMatrix Intelligence. This innovative solution allows customers to optimize and enhance campaigns, operations, and revenues in real-time. For the first time, operators can access affiliate website traffic analytics alongside player data, such as First Time Depositors and Net Gaming Revenue.

PartnerMatrix Intelligence empowers users with instant optimization capabilities, enabling them to uncover global opportunities, boost brand visibility, and maintain full control over their traffic and program.

Commercial Milestone: 500+ clients and unprecedented ROI

In 2024, PartnerMatrix celebrated a significant milestone by surpassing 500 clients, solidifying its position as a trusted partner for top-tier operators. Our client list now includes industry leaders such as Bet365, Buffalo, Bet-At-Home, Betsson, DafaBet, Pin-Up, Melbet, and PlayFrank.

PartnerMatrix has become a go-to solution for companies seeking both affiliate and agent management, coupled with advanced data intelligence. This year’s impressive growth in ROI is a testament to our clients’ trust, with a remarkable 340% increase in ROI achieved.

This milestone reflects our dedication to delivering cutting-edge solutions and driving exceptional results for our partners.

Industry Achievements and Awards

In 2024, PartnerMatrix continued to gain industry recognition, being shortlisted for numerous prestigious awards. Both our flagship products, PartnerMatrix Affiliate Management Platform and PartnerMatrix Intelligence, received accolades for their innovation and impact:

PartnerMatrix: “Affiliate System of the Year” – AffPapa Awards

“Best Tech for Affiliates” – iGB Award

PartnerMatrix Intelligence: “Best Tech For Affiliate Programmes 2024” (IGB Affiliate)

and “Affiliate Rising Star” – iGB Awards 

These achievements highlight our commitment to providing cutting-edge solutions and maintaining a leadership position in the affiliate and data intelligence space.

Company Activities: 9 years in the market!

In 2024, PartnerMatrix proudly celebrated its 9th anniversary. What started as a small group of like-minded innovators has grown into a thriving team of over 30 professionals. With offices in Armenia, the Philippines, and Malta, we have become a global force in affiliate management solutions.

This year, our team actively participated in leading industry events across the globe, further strengthening our presence. Highlights include ICE London, SBC Summit Rio, iGB Live, SiGMA Eurasia Dubai, SBC Summit Lisbon, and more. These gatherings allowed us to connect with industry leaders, showcase our innovative solutions, and make a lasting impact on the global stage.

Product Development Highlights

1. New data format support in PM
2. 2FA configurations per roles 
3. New PartnerMatrix Front-end template 
4. “Brand Manager” role support for Multi-brand systems
5. Notes section before Payment Approval 
6. New Daily Report in PartnerMatrix 
7. PartnerMatrix Intelligence data inside PartnerMatrix (free access to data)
8. Player Qualification Service (wide range of CPA criteria)

2024’s Top Publications

iGaming Affiliate Marketing Report 2024

PartnerMatrix Intelligence: How Deep Data Intelligence Revolutionizes Affiliate Operations

Igor Osipov at PM Talks: Modern Affiliate Marketing from a Casino’s Perspective

PartnerMatrix CEO Vahe Khalatyan Interview with ICE Media

Introducing PartnerMatrix Intelligence: Video Interview

Turning 10 Years in 2025!

As we close out 2024, PartnerMatrix stands on the brink of a major milestone: our 10th anniversary. This journey has taken us from a small, passionate team to a global leader with over 500 clients, award-winning products, and a presence at the forefront of the affiliate and agent management industry.

As we step into 2025, we’re filled with gratitude for our team, partners, and clients who’ve made this journey possible. The next chapter promises even greater achievements as we celebrate a decade of excellence and gear up for the future. Here’s to the next 10 years of success, innovation, and growth!

We’d love to hear from you! Whether it’s ideas, feedback, or partnership opportunities, feel free to reach out. Let’s make 2025 a great year together!

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