PartnerMatrix Launches Industry-First Telegram Affiliate Tracking Feature

Revolutionizing visibility into Telegram as an affiliate marketing channel for iGaming operators․

PartnerMatrix has unveiled a groundbreaking Telegram Affiliate Tracking feature, the first solution in the iGaming industry to provide operators with structured visibility into Telegram as a traffic source.

Telegram has rapidly grown into one of the most influential communication platforms worldwide, with a strong presence in casino and sports betting communities. Until now, however, operators had limited insight into how affiliates leveraged Telegram for brand promotion.

The new feature changes that by enabling operators to identify and monitor Telegram channels actively promoting iGaming brands. For each channel, operators can access detailed information including:

• Channel activity and posting frequency
• Messages containing brand mentions
• The latest date a brand appeared on the channel
• Tracking links used in affiliate promotions

This level of transparency provides operators with powerful new capabilities to:

• Discover new affiliates and traffic opportunities hidden within Telegram communities
• Monitor competitor exposure across Telegram channels
• Support compliance and responsible marketing efforts by distinguishing between official and non-official promotional sources in regulated markets

This release marks a significant step in expanding PartnerMatrix’s coverage of social traffic sources beyond SEO and PPC. For the first time, operators gain visibility into areas of affiliate activity that previously operated in the shadows, unlocking valuable insights into one of the fastest-growing digital ecosystems.

“Telegram has become a major hub for affiliate activity, yet until today it remained a blind spot for operators,” said PartnerMatrix CPO Sergey Tadevosyan. “With our new tracking solution, we’re not only giving brands the tools to understand their exposure but also opening new opportunities for growth and compliance in an increasingly competitive landscape.”

The Telegram Affiliate Tracking feature is now available to all PartnerMatrix clients, reinforcing the company’s commitment to delivering innovative solutions that keep operators one step ahead in the evolving world of iGaming affiliate marketing.