How PartnerMatrix Intelligence Transforms Data Management | Use Case Examples

Affiliate marketing is increasing, with thousands of new affiliates entering the industry each year across different regions. They cover every iGaming niche – from specialized live casino games to major sports tournaments.

The gambling market size is growing simultaneously, expecting to reach $522.5 billion in 2025. In this rapidly evolving landscape, casinos often struggle to identify the right affiliates – those capable of bringing in a targeted audience interested in their niche games and offers.

Affiliate managers frequently rely on simple Google searches to find the best affiliates, in most cases to encounter paid articles and irrelevant ads. Others invest significant budgets in attending affiliate events to meet the right partners in person.

While these approaches may work to some extent, navigating such a diverse and competitive market without proper data analysis and management is nearly impossible. This is where PartnerMatrix Intelligence comes in – a powerful data intelligence tool that provides a comprehensive overview of the affiliate landscape. It enables precise filtering to identify the most profitable affiliates while offering insights into competitors’ activity and traffic opportunities.

In this article, we’ll showcase real case studies demonstrating how PartnerMatrix Intelligence has helped clients transform their affiliate operations into profitable, high-performing channels.

Optimizing Revenues with Existing Affiliates ​

Client: An international casino operator with 8 brands.

Result: Revenue from existing publishers increased 10% over the 6 months by optimizing their position

Actions made: Affiliate managers of the casino filtered those pages that showcase the most relevant traffic for their casino niche. By strategically placing banners on these high-traffic pages, they were able to track and optimize positions for better performance, resulting in significant revenue growth. 

Finding New Profitable Affiliates​

Client: Large international operator with a single brand

Result: They found 559 relevant pages within the networks of their existing publishers where the brand was not yet featured.

Actions made: PartnerMatrix Intelligence analyzed existing partners and provided the list of correlated websites that are of the same gaming niche and region of operation, providing new opportunities for traffic engagement.

Cost-efficiency

Client: Small program with 4 brands

Result: The team canceled their Semrush subscription since PartnerMatrix Intelligence offers all the essential tools for keyword research and SEO data management – integrating everything into a single dashboard without the need for third-party programs. 

Actions made: The operator eliminated extra costs on third-party programs, now accessing in-depth data and relevant keywords within a single dashboard – enhancing functionality and enabling more precise searches.

Preventing Loss of Revenue​

Client: A large program with 3 brands

Result: They found out that their biggest publisher had removed the brand’s link from the homepage by mistake. Managers were alerted by PartnerMatrix Intelligence before any traffic changes or harm occurred.

Actions made: PartnerMatrix Intelligence tracks your brand’s position, sends daily updates, and alerts you instantly when rankings change. 

Time-Saving​

Client: A small Bingo program with 3 brands

Result: Using PartnerMatrix Intelligence, the team conducted industry analysis and research to identify the right affiliates – those who drive relevant traffic.

Actions made: PartnerMatrix Intelligence can give you an overall view of your niche, with an ability to filter big players and the best affiliates that are focusing on your gaming niche or sports offers, in a certain region.

PartnerMatrix Intelligence – tailored affiliate data management system for iGaming

Monitoring millions of individual affiliate pages worldwide, our proprietary technology automates affiliate tasks, identifies traffic opportunities, and helps brands maximize the value of each affiliate website, optimize affiliate programs, and drive profitable partnerships.

PartnerMatrix intelligence is tailored for iGaming operators working in various gaming niches and provides a full spectrum of tools and filters for deep data analysis:

•  85 Geos monitored (including US states and Canadian provinces)
• 12K+ iGaming brands monitored
• 33K+ Tracked affiliates
• 138M+ Unique affiliate pages
• 3M+ iGaming keywords analyzed

Want to see PartnerMatrix Intelligence in action? Book a meeting now and let’s discover how data management will elevate your affiliate channel!

BOOK A CALL